Omamori, (the word itself means “to protect,”) is a Japanese amulet dedicated to Shinto and Buddhist gods. There are various kinds of Omamoris, each one bought for a specific purpose.

Usually covered in traditional Japanese kimono cloth, inside is either a piece of cardboard, or paper with a prayer printed on it.

Many children are tempted to open the Omamori since to find out what is inside, curious to know what could be the source of the power it provides. However opening one is considered a big taboo, and once it is opened the power is lost.

Modern day Omamoris are often commercialized and animated ones with stitches of characters like Mickey and Hello Kitty are very popular amongst the younger generation. The Omamoris are usually kept close to its owner. It can be used like a key chain, tied onto a bag, and small ones can be used as mobile/cell phone straps. Drivers often keep their Omamoris on their rear view mirrors for protection.

They also have an expiration date must also be renewed. Once a year has passed it must be brought to a temple or shrine and be burned. However many people continue to keep their Omamori past a year.

Here are some Omamori a typical Japanese girl would encounter through her life:

1. Omamori for children

A popular Omamari for children keeps the evil away from the children such as accidents, getting hurt or sick. It is usually a small replica of the school bags used by elementary children.

2. Omamori for academic success

Getting into a good school is very important for Japanese children and their parents, to enter into prestigious school they will have to pass the entrance examination. Before their exams they will buy Omomari that promises them to pass the test.

3. Omamori for love

As a girl grows up she will be interested in finding a date. This Omamori promises sucess in finding a perfect partner and a happy relationship.

4. Omamori for safe delivery

This will protect the child and the mother from evil and promise a safe delivery.

Omamoris are part of a tradition which dates back to ancient times. You can also buy Omamori to keep you safe and accompany you on your travels in Japan and elsewhere!